Innovative Technology Sales Executive
Summary
People trivialize what they don't understand as a means to cope with complexity. I lead teams and work with customers to make technology accessible while establishing clear value and differentiation.
I leverage my technical depth to drive requirements for product development solving real customer challenges with broad market awareness. This enables me to lead by example with teams while coaching and mentoring their growth.
If you review my experience you will see I’m an Electrical Engineer with a product development background. While I chose to move to the customer side of the business, I have always stayed close to technology giving me a unique blend of skills and leadership abilities.
Core Competencies Include:
• Sales & Sales Engineering
• Market & Business Development
• Direct & Channel Sales
• Network Architecture & Design
• Product Conception & Specification
• Team Building & Mentoring
Contact me at dackbusch@gmail.com.
Timeline
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Earned MBA
Washington State University's Executive MBA program further solidified my commitment to leadership.
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Principal, Cloud Solution Architect, Qumulo
Working with customers and partners to bring Qumulo's market leading data management and storage solution to the public cloud.
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Director, Technology Alliances & Solutions, Qumulo
Led a team focused on establishing Qumulo's technology partner ecosystem across multiple vertical markets. Drove Qumulo market awareness and co-selling with partners.
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Ciena Acquires World Wide Packets
Winning the ATT IPAG RFP was the 'Compelling Event'!
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Director, Engineering, World Wide Packets
Built and led hardware and software engineering development teams from inception, growing to 35 employees during period. Became accountable for budget, schedule, and all tool choices.
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Director, Customer Care, World Wide Packets
Led customer support, training, and professional services. Grew team to 10 engineers.
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Senior Director, Market Development, World Wide Packets
Built sales engineering team. Collaborated with product development. Defined new products to increase market relevance for Carrier Ethernet applications in wireless backhaul and business services.
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Vice President, Network Architecture, Ciena
Integrated acquired Nortel MEN sales engineering team and developed culture of winning. Mentored and coached sales, sales engineering, marketing, and product management across company on World Wide Packets portfolio; enabled strategic sales of packet-centric solutions.
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Vice President, Sales Engineering, Ciena
Led sales engineering for all products and grew team to 121 sales engineers. Fostered cross-pollination of Ethernet and IP technology into optical platforms. Leveraged incumbency and expanded market share.
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Vice President, Strategic Market Development, Ciena
Created and hired team to grow company’s packet switching, management & orchestration software, and services businesses with mix of sales and sales engineering resources. Cultivated knowledge sharing environment across team’s areas of expertise and drove collaboration with product management and engineering to accelerate sales
Proudest Accomplishment
Selling a startup: Ciena acquired World Wide Packets
Experience Highlights
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Principal, Cloud Solution Architect
QUMULO
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Director, Technology Alliances & Solutions
Qumulo
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Director, Engineering
World Wide Packets
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Director, Customer Care
world wide packets
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Senior Director, Market Development, Global
World Wide Packets
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Vice President, Strategic Market Development, North America
Ciena
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Vice President, Sales Engineering, North America
Ciena
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Vice President, Network Architecture
Ciena
Education Highlights
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BS Electrical Engineering
Washington state university - PUllman
Causes
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FIRST Robotics Mentor
A great program to get Youth engaged in STEM
Interests
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Off-Road Motorcycling
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Alpine Skiing
Results
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$1B
Year as VP Sales eng. @ciena n. America, a 1st -
5
TIER 1 TELECOM PACKET NETWORKING WINS -
2
Successful startup exits
Skills
- software & systems integration
- Strategic partnerships
- Mentoring
- network architecture
- collaborative problem solving
- Go-to-market strategy
- cloud computing
- IP/ethernet
- Leadership
Questions & Answers
What technology could induce the most change?
Just 50 years ago the first integrated circuits were created for the Apollo Moonshot. Â We've come a long way with IC's but Moore's law is now receding. Â The potential of quantum computing is too intriguing to ignore.
What does it take for a startup to succeed?
Nothing is going to magically happen so extreme tenacity and a willingness to reinvent the company, across the team, are required.
Oh, and some luck!!
What is the key to Leadership?
The best leaders create an environment for success, earning trust throughout the journey. Â The culture blossoms and success becomes contagious.
Why did you choose your profession?
By the time I graduated high school I understood the basics of a computer and I could write programs, but I didn't understand the detailed design and electrical operation to my satisfaction.
My passion to understand electronics design led me to Electrical Engineering and then Silicon Valley where I got my start as a Communications Systems Design Engineer.
